Branding articles, covering brand identity, positioning strategy, and long-term brand equity building and management
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Global wellness company PDC Brands rebranded as Arthēa, unveiling a new identity and expanded product strategy.
Calendly launches a new logo, wordmark, and color system to signal its shift from a simple scheduling tool to a broader AI‑powered productivity platform, adding an AI email assistant and meeting notetaker.
Pizza Hut will temporarily rebrand as "Hut" for 25 weeks during the NFL season, aligning with a new ownership deal.
The council unveiled the Murrumbidgee Early Learning brand, uniting its early childhood services under a single, family‑focused identity.
The UK government’s new chat interface adapts AI‑powered conversational design for mobile, focusing on accessibility, transparency and brand consistency.
Stellix Group Inc. consolidated its services under a single brand, aiming to streamline AI‑ready operations for life‑sciences and regulated industries.
Cybersecurity firm Rubrik introduced a refreshed global brand identity and strategy to emphasize AI‑driven resilience.
AAON rebrands its corporate structure, creating The Aaon Group to house its AAON and BASX brands under a unified enterprise identity.
LifeLock introduces a refreshed brand identity and logo, emphasizing its commitment to safeguarding personal data and identity.
Canadian IP software startup NLPatent has rebranded as Clerq, adding agentic AI features to its platform to help legal teams handle the surge in patent applications driven by generative AI.
Adobe unveiled a new Brand Visibility solution that integrates AI-driven insights into customer experience orchestration, aiming to enhance brand measurement and impact.
ProPublica rolled out a new site design with updated logos and typefaces, aiming to support its growing brand and multimedia strategy.
Singapore‑based Questflow announced a brand repositioning that frames it as a platform for AI‑powered finance agents, aiming to democratise expert investment strategies through a new “Financial Codex.”
Fractl’s study reveals how some well‑known brands are under‑represented in AI search results while others dominate, highlighting a mismatch between traditional SEO and AI recall.
Meta’s Instagram unveiled a new wordmark on August 13 2026, moving away from its long‑used cursive typeface to a half‑cursive, half‑print design that has sparked debate among users.
Pandora’s new jewellery lines are boosting sales, according to CEO Berta de Pablos‑Barbier, amid a weak U.S. consumer sentiment.
Instagram refreshed its wordmark logo, announcing a cleaner, more modern look while retaining the familiar script style.
The Georgia natural gas provider Scana Energy is being rebranded by Landor to emphasize customer experience and emotional resonance in a price‑driven market.
Rumble unveiled a modular logo and visual identity that lets each letter of its name tell a different sound‑based story, redefining its brand positioning.
SentientX refreshed its brand identity and launched the latest version of its Human Identity Bank platform, offering AI‑powered protection for voice, image, and likeness.