/Branding
Instagram Unveils New Wordmark After 10 Years, Calls It ‘Sharper And More Modern’
Instagram refreshed its wordmark logo, announcing a cleaner, more modern look while retaining the familiar script style.
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Branding
Brand positioning, identity systems, and marketing strategy news, including perception engineering and brand development
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/Branding
Landor Rebrands Scana Energy As Source Of Comfort
The Georgia natural gas provider Scana Energy is being rebranded by Landor to emphasize customer experience and emotional resonance in a price‑driven market.
/Branding
Every letter tells a story in Rumble’s new rebrand via Bear Meets Eagle on Fire
Rumble unveiled a modular logo and visual identity that lets each letter of its name tell a different sound‑based story, redefining its brand positioning.
/Branding
SentientX Unveils New Brand and Launches Its Most Advanced Human Identity Bank Release Yet for the AI Era
SentientX refreshed its brand identity and launched the latest version of its Human Identity Bank platform, offering AI‑powered protection for voice, image, and likeness.
/Branding
Jif® Unveils First Major Brand Refresh in More than 30 Years as Peanut Butter Moves Beyond the PB&J
The J.M. Smucker Co. announced a refreshed Jif brand, updating its logo and packaging to reflect modern snacking habits, with new products slated for release in October 2026.
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Trimedx unveils new brand aligned to its expanding presence and market position
Healthcare tech firm Trimedx has rolled out a refreshed brand identity to better reflect its AI‑native services and performance‑intelligence platform.
/Branding
Boston Proper Challenges Fashion's Age Rules With New "Defy All Expectations" Brand Platform
The women's fashion brand Boston Proper unveiled a refreshed visual identity and brand platform aimed at confident women over 40, emphasizing self‑expression.
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Foot Locker Launches "It Always Will Be Foot Locker," a New Brand Platform
Foot Locker unveiled a new brand platform celebrating over 50 years of sneaker culture, featuring a cinematic tribute and integrated campaign.
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Conagra Brands Canada Introduces Marigold, Bringing Chef‑Inspired Indian Flavours to Canadian Homes
Conagra Brands Canada launched Marigold, a new brand of chef‑crafted frozen Indian entrées and sauces, aiming to bring authentic Indian cuisine to Canadian consumers.
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Advancing science and people through unified ACS identity
The American Chemical Society unveiled a refreshed brand identity to reflect its evolving mission and global impact as it celebrates its 150th anniversary.
/Branding
Nurix AI Rebrands as NuPlay AI to Advance a New Generation of Self‑Improving AI Systems
Nurix AI announced a rebrand to NuPlay AI, aligning its corporate identity with its conversational‑AI platform and new acquisition of Verloop.io.
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TelyRx Launches New Brand and Digital Experience Inspired by Patient Feedback
TelyRx Holdings announced a new brand platform and digital experience to simplify everyday medication access, expanding its offerings to over 500 prescriptions.
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STANLEY® Launches ALL BUILD. NO BULL., a Bold New Campaign Championing the Pros Who Keep It Real
Stanley Black & Decker unveils a new branding campaign that emphasizes honesty and real‑world performance for professional builders.
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Sky News Australia rebrands as News24, Pauline Hanson leads the way
After 30 years, Sky News Australia relaunches as News24, expanding its digital presence and featuring new contributors.
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Coca-Cola’s Quiet Rebrand Beats Every Loud One This Year
Coca‑Cola rolled out a subtle brand identity system overhaul on July 20, 2026, tightening visual rules without changing its iconic logo, emphasizing consistency over reinvention.
/Branding
Airbnb rolls out new logo, redesigned apps
Airbnb unveils a refreshed visual identity and updated mobile and web interfaces as part of a broader brand repositioning.
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IMAGE Studios Launches Gorgeous Collective, a Multi‑Brand Beauty and Wellness Platform
IMAGE Studios announced Gorgeous Collective, a franchise platform aimed at scaling beauty and wellness brands while preserving their unique identities.
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Koto rebrands restaurant discovery app Franki with vibrant typography and playful characters
The design studio Koto unveiled a new visual identity for Franki, aiming to make time feel like a dance.
/Branding
Ultimus launches updated brand to reflect expanded platform
Investment‑services firm Ultimus Fund Solutions unveiled a refreshed visual and verbal identity to mirror its broadened capabilities and integrated approach to fund and asset management.
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Facebook launches a dedicated Marketplace app for sellers, adds a free verification system
Meta rolls out a new Marketplace app for sellers and a free verification system to boost authenticity and engagement on its platform.