Branding articles, covering brand identity, positioning strategy, and long-term brand equity building and management
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Apple announced that Johny Srouji has been promoted to its first Chief Hardware Officer, expanding his role to include Hardware Engineering and overseeing Apple’s silicon and product design.
Fashion quick‑commerce platform Slikk unveiled a new brand identity and a redesigned app on September 12, 2026, following customer feedback and behavioral insights.
Fintech Nium unveils a brand refresh that positions it as the infrastructure powering the future of money movement.
Atlas, a vertically integrated aerospace and defense partner, launched a new unified brand and visual identity to showcase its expanded capabilities.
On September 6, 2026, AJ Bell announced a new visual identity system designed around its existing media commitments, illustrating a modern approach to brand refreshes that prioritize consistency across channels.
Brands such as 7‑UP, Betty Crocker, and LifeLock are undergoing redesigns to modernize their identities and appeal to younger consumers.
Vanguard rolls out a redesigned website that simplifies navigation and improves dashboard views, based on extensive investor research and behavioral design principles.
Marketing technology firm Validity has rebranded its corporate identity and introduced Validity Engage, an AI‑driven platform aimed at transforming email marketing performance.
The Verge outlines Apple’s anticipated September 9 event, predicting new iPhone 18 models, a foldable iPhone Ultra, and updates to Apple Watch and AirPods.
The governance platform Datamaran announced a comprehensive rebrand, moving its focus from ESG to AI‑powered enterprise risk management.
The consumer‑tech company announced it will consolidate its five brands into one, opening its first standalone store in Berlin and launching new AI‑powered products.
Sony is phasing out the PlayStation Network (PSN) name across all its platforms, replacing it with a unified PlayStation brand while keeping the underlying services unchanged.
Vodafone Idea Limited unveiled a new corporate logo and brand identity, aiming to project optimism and a forward‑looking vision as part of its rebranding strategy.
Google launches Google Pics, a new AI-powered image creation and editing tool that lets users generate visuals by prompting, set to roll out across Google Workspace.
Instagram will limit the reach of AI-generated profiles that do not self‑label, renaming the “AI creator” label to “AI‑generated profile.”
Tata Motors announced a new consumer‑facing brand, TATA.CARS, replacing its passenger‑vehicle identity to unify its lineup and support future electric‑mobility expansion.
The law firm McNees Wallace & Nurick launched a brand refresh that honors its 91‑year legacy while emphasizing client connection and modern service. The new visual identity and redesigned website aim to reflect the firm’s evolution and strengthen client relationships.
The new Indian brand UNDRESS launches its debut collection, positioning itself as a premium intimatewear line for men with a female‑centric marketing approach.
Jif, the peanut‑butter brand, unveiled a new logo and brand refresh in August 2026, aiming to modernize its look while preserving recognizability as it expands into new product lines.
Beauty brand Reunited Beauty launched its first SPF 30 lip gloss collection, blending clean sun protection with playful, nostalgic design to redefine everyday beauty rituals.