Branding articles, covering brand identity, positioning strategy, and long-term brand equity building and management
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The J.M. Smucker Co. announced a refreshed Jif brand, updating its logo and packaging to reflect modern snacking habits, with new products slated for release in October 2026.
The furniture brand announced the Castlery x Tan France Collection, its first designer partnership, featuring 18 pieces that blend living, dining, and lighting categories.
Healthcare tech firm Trimedx has rolled out a refreshed brand identity to better reflect its AI‑native services and performance‑intelligence platform.
The women's fashion brand Boston Proper unveiled a refreshed visual identity and brand platform aimed at confident women over 40, emphasizing self‑expression.
Foot Locker unveiled a new brand platform celebrating over 50 years of sneaker culture, featuring a cinematic tribute and integrated campaign.
Conagra Brands Canada launched Marigold, a new brand of chef‑crafted frozen Indian entrées and sauces, aiming to bring authentic Indian cuisine to Canadian consumers.
The American Chemical Society unveiled a refreshed brand identity to reflect its evolving mission and global impact as it celebrates its 150th anniversary.
Nurix AI announced a rebrand to NuPlay AI, aligning its corporate identity with its conversational‑AI platform and new acquisition of Verloop.io.
TelyRx Holdings announced a new brand platform and digital experience to simplify everyday medication access, expanding its offerings to over 500 prescriptions.
Stanley Black & Decker unveils a new branding campaign that emphasizes honesty and real‑world performance for professional builders.
After 30 years, Sky News Australia relaunches as News24, expanding its digital presence and featuring new contributors.
Coca‑Cola rolled out a subtle brand identity system overhaul on July 20, 2026, tightening visual rules without changing its iconic logo, emphasizing consistency over reinvention.
Airbnb unveils a refreshed visual identity and updated mobile and web interfaces as part of a broader brand repositioning.
IMAGE Studios announced Gorgeous Collective, a franchise platform aimed at scaling beauty and wellness brands while preserving their unique identities.
The design studio Koto unveiled a new visual identity for Franki, aiming to make time feel like a dance.
Investment‑services firm Ultimus Fund Solutions unveiled a refreshed visual and verbal identity to mirror its broadened capabilities and integrated approach to fund and asset management.
A lawsuit accuses Apple of negligence after a fraudulent crypto wallet app on the App Store caused users to lose over $1.8 million.
Meta rolls out a new Marketplace app for sellers and a free verification system to boost authenticity and engagement on its platform.
The intimate‑care brand unveiled a new website, packaging and logo to better guide consumers through its product range.
Haarvezta launches a premium farm‑to‑family natural foods brand, offering authentic, responsibly sourced pantry essentials inspired by India’s food heritage.