The e‑reader giant has rebranded its subscription service to Kindle+, adding thousands of new audiobooks while keeping the same monthly fee and all existing reading features and user data.

Amazon has rebranded its Kindle Unlimited subscription, rolling out the new Kindle+ service with a substantially larger audiobook catalog while preserving the existing monthly price and all current reading features.

What’s New with Kindle+

The refreshed offering adds thousands of audiobooks to the library, expanding the selection beyond the primarily ebook‑focused catalog that Kindle Unlimited previously provided. Users can now stream or download audiobooks alongside e‑books without any extra cost.

Retention of Existing Benefits

All existing Kindle Unlimited subscribers retain their account data, reading history, and personalized recommendations. The transition is seamless; the service continues to work on Kindle devices, the Kindle app, and supported browsers.

Pricing and Availability

Amazon has kept the subscription fee unchanged at $9.99 per month in the United States, matching the price of the former Kindle Unlimited plan. The service remains available in all markets where the original subscription was offered.

  • Expanded audiobook library
  • Same monthly price
  • Full compatibility with Kindle devices and apps
  • Preserved user data and reading lists

Industry analysts note that the move positions Amazon more directly against competitors like Audible, which operates a separate, higher‑priced audiobook subscription.

For readers interested in the broader implications of brand evolution, see our Branding coverage on uxc.news and the latest updates on Amazon on Momentum.

Engadget coverage of Amazon rebrands Kindle Unlimited to Kindle+