London‑and‑LA studio How+How has introduced a revamped name, visual identity and website, replacing its ampersand with a plus sign to highlight a more authentic brand tone.

London‑and‑LA design studio How+How has unveiled a refreshed brand identity and a new website, swapping its classic ampersand for a plus sign to signal a more authentic and forward‑looking tone.

New name and visual identity

The studio’s rebranding replaces the ampersand in its name with a plus sign, becoming How+How. The change is accompanied by a new logotype, colour palette and typographic system that aim to convey openness and collaboration.

Website redesign

Alongside the name change, How+How launched a fully redesigned website that showcases its portfolio with larger visuals and streamlined navigation, improving the user experience for prospective clients.

  • Bold, high‑contrast colour scheme","Dynamic grid layouts for project showcases","Enhanced mobile responsiveness","Integrated blog for thought leadership

Brand tone and messaging

The studio says the plus sign reflects a shift toward a more inclusive and collaborative brand tone, moving away from the formal feel of the ampersand. The updated messaging emphasizes partnership, experimentation and a playful approach to design.

For more stories on brand evolution, visit the Branding section on uxc.news.

Read the full details in Creative Boom coverage of How+How brand refresh.

Track coverage on Momentum · More in Branding.