Brand positioning, identity systems, and marketing strategy news, including perception engineering and brand development
42 stories
The intimate‑care brand unveiled a new website, packaging and logo to better guide consumers through its product range.
Haarvezta launches a premium farm‑to‑family natural foods brand, offering authentic, responsibly sourced pantry essentials inspired by India’s food heritage.
AI‑powered skincare brand NUVÉE Skin Lab launched personalized day‑and‑night serums, using AI to analyze selfies and generate custom formulations.
Samsara Inc. unveiled a refreshed brand identity, its first major visual update, to showcase its AI-driven platform for physical operations and its growth to $2 billion ARR.
Energy giant Siemens Energy announced a rebranding to Omterra, unveiling a new visual identity and brand strategy as part of its corporate transformation.
Design Week reports AGIT8’s new visual identity and digital overhaul for hospitality brand Unity Living, launched July 17 2026.
AirAsia X officially rebranded as AirAsia Group Berhad on July 2, consolidating its short‑haul and long‑haul operations under a single corporate identity.
OpenRouter unveils a refreshed brand identity, including a new logo and visual language, to reflect its evolution from a model‑linking platform to a foundational AI infrastructure provider.
The UK rail operator rolls out a new GBR livery across its fleet, signalling a shift to a unified national rail brand.
Anthropic released a new advertising campaign that has sparked concern among users, raising questions about the company’s approach to AI marketing and user trust.
The dating app has refreshed its visual identity and brand voice, adopting a new serif typeface and a columnist‑style persona to appeal to Gen Z users.
The insurer unveiled a new brand platform centered on transparency, renaming its jingle to “You Have Farmers” and rolling out a nationwide campaign on July 13.
Elon Musk’s AI company xAI has been rebranded as SpaceXAI following its merger with SpaceX, unveiling a new logo and brand identity.
Meta Platforms announced Horizon Chat, a messaging platform that encrypts all conversations end‑to‑end and offers AI‑driven content moderation to comply with upcoming EU regulations.
Lumina AI, a San Francisco‑based AI startup, unveiled a refreshed brand identity, including a new logo and brand guidelines, to reflect its expansion into healthcare analytics.
Nike unveiled a refreshed brand identity focused on sustainability, featuring a new logo, color palette, and digital storytelling that emphasizes circular fashion and renewable materials.
Experis, part of ManpowerGroup, launched a new brand identity that positions it as a global leader in technology services, emphasizing human expertise in the AI era.
A team using Anthropic’s Mythos AI uncovered a critical kernel‑level flaw in Apple’s macOS, underscoring the growing intersection of AI and cybersecurity.
Canva is shifting from a pure design tool to an AI‑first infrastructure platform, promising faster and cheaper content creation for marketers scaling output.
Amazon’s interface isn’t minimal, trendy, or design-award friendly. Yet it consistently outperforms competitors in conversion and retention. The reason isn’t visual polish — it’s behavioral psychology. Amazon’s UX is engineered around how people actually make decisions, not how designers wish they did.