/Branding
Introducing Nium's new brand identity: Certainty in motion
Fintech Nium unveils a brand refresh that positions it as the infrastructure powering the future of money movement.
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Branding
Brand positioning, identity systems, and marketing strategy news, including perception engineering and brand development
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/Branding
Atlas Unveils New Brand Reflecting Integrated Approach to Aerospace Solutions
Atlas, a vertically integrated aerospace and defense partner, launched a new unified brand and visual identity to showcase its expanded capabilities.
/Branding
AJ Bell Unveils Brand Identity Refresh to Align with Media Commitments
On September 6, 2026, AJ Bell announced a new visual identity system designed around its existing media commitments, illustrating a modern approach to brand refreshes that prioritize consistency across channels.
/Branding
A new crop of brand refreshes have arrived. Will the public be sold on them?
Brands such as 7‑UP, Betty Crocker, and LifeLock are undergoing redesigns to modernize their identities and appeal to younger consumers.
/Branding
Vanguard expands access to updated website shaped by investor feedback
Vanguard rolls out a redesigned website that simplifies navigation and improves dashboard views, based on extensive investor research and behavioral design principles.
/Branding
Validity Unveils Major Rebrand and Launches AI‑Powered Email Platform, Validity Engage
Marketing technology firm Validity has rebranded its corporate identity and introduced Validity Engage, an AI‑driven platform aimed at transforming email marketing performance.
/Branding
Datamaran Rebrands, Shifting from ESG Issue Management to Enterprise Governance
The governance platform Datamaran announced a comprehensive rebrand, moving its focus from ESG to AI‑powered enterprise risk management.
/Branding
Anker Innovations Unifies Its Brands Under a Single Name: Anker
The consumer‑tech company announced it will consolidate its five brands into one, opening its first standalone store in Berlin and launching new AI‑powered products.
/Branding
Sony Retires ‘PSN’ Branding After 20 Years
Sony is phasing out the PlayStation Network (PSN) name across all its platforms, replacing it with a unified PlayStation brand while keeping the underlying services unchanged.
/Branding
Vodafone Idea: Rebrands with New Logo Effective September 1, 2026
Vodafone Idea Limited unveiled a new corporate logo and brand identity, aiming to project optimism and a forward‑looking vision as part of its rebranding strategy.
/Branding
Tata Motors Passenger Vehicles Is Now Tata.Cars: Rebranding Fully Explained!
Tata Motors announced a new consumer‑facing brand, TATA.CARS, replacing its passenger‑vehicle identity to unify its lineup and support future electric‑mobility expansion.
/Branding
McNees unveils refreshed brand built around connection
The law firm McNees Wallace & Nurick launched a brand refresh that honors its 91‑year legacy while emphasizing client connection and modern service. The new visual identity and redesigned website aim to reflect the firm’s evolution and strengthen client relationships.
/Branding
Urvashi Rautela Fronts UNDRESS – India’s Luxury Intimatewear Brand for Men
The new Indian brand UNDRESS launches its debut collection, positioning itself as a premium intimatewear line for men with a female‑centric marketing approach.
/Branding
Jif’s New Logo Is a Rebrand Done Right
Jif, the peanut‑butter brand, unveiled a new logo and brand refresh in August 2026, aiming to modernize its look while preserving recognizability as it expands into new product lines.
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Introducing Reunited Beauty: Where Confidence, Self‑Expression, and Everyday Beauty Come Together
Beauty brand Reunited Beauty launched its first SPF 30 lip gloss collection, blending clean sun protection with playful, nostalgic design to redefine everyday beauty rituals.
/Branding
PDC Brands Announces New Corporate Identity as Arthēa — New Name Signals the Company’s Next Chapter in Wellness and Personal Care
Global wellness company PDC Brands rebranded as Arthēa, unveiling a new identity and expanded product strategy.
/Branding
Inside Calendly rebrand for the AI age
Calendly launches a new logo, wordmark, and color system to signal its shift from a simple scheduling tool to a broader AI‑powered productivity platform, adding an AI email assistant and meeting notetaker.
/Branding
Why Pizza Hut is dropping ‘pizza’ from its name
Pizza Hut will temporarily rebrand as "Hut" for 25 weeks during the NFL season, aligning with a new ownership deal.
/Branding
Murrumbidgee Council launches early learning rebrand
The council unveiled the Murrumbidgee Early Learning brand, uniting its early childhood services under a single, family‑focused identity.
/Branding
Stellix Unifies Under One Brand to Close the Gap Between Digital Vision and Real‑World Execution
Stellix Group Inc. consolidated its services under a single brand, aiming to streamline AI‑ready operations for life‑sciences and regulated industries.