/Branding
Rubrik Unveils New Brand Platform, Built for Businesses Navigating the AI Era
Cybersecurity firm Rubrik introduced a refreshed global brand identity and strategy to emphasize AI‑driven resilience.
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Branding
Brand positioning, identity systems, and marketing strategy news, including perception engineering and brand development
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/Branding
AAON Introduces The Aaon Group as Its New Enterprise Identity
AAON rebrands its corporate structure, creating The Aaon Group to house its AAON and BASX brands under a unified enterprise identity.
/Branding
LifeLock Unveils New Look Focused on the People We Protect
LifeLock introduces a refreshed brand identity and logo, emphasizing its commitment to safeguarding personal data and identity.
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Adobe Introduces Brand Visibility Solution to Redefine Customer Experience Orchestration
Adobe unveiled a new Brand Visibility solution that integrates AI-driven insights into customer experience orchestration, aiming to enhance brand measurement and impact.
/Branding
Inside ProPublica’s major brand overhaul
ProPublica rolled out a new site design with updated logos and typefaces, aiming to support its growing brand and multimedia strategy.
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Questflow Unveils Brand Evolution as AI Finance Agent, Advancing “Financial Intelligence for All”
Singapore‑based Questflow announced a brand repositioning that frames it as a platform for AI‑powered finance agents, aiming to democratise expert investment strategies through a new “Financial Codex.”
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The AI visibility index: Which brands are vanishing from AI search?
Fractl’s study reveals how some well‑known brands are under‑represented in AI search results while others dominate, highlighting a mismatch between traditional SEO and AI recall.
/Branding
This is Instagram’s new logo
Meta’s Instagram unveiled a new wordmark on August 13 2026, moving away from its long‑used cursive typeface to a half‑cursive, half‑print design that has sparked debate among users.
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Instagram Unveils New Wordmark After 10 Years, Calls It ‘Sharper And More Modern’
Instagram refreshed its wordmark logo, announcing a cleaner, more modern look while retaining the familiar script style.
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Landor Rebrands Scana Energy As Source Of Comfort
The Georgia natural gas provider Scana Energy is being rebranded by Landor to emphasize customer experience and emotional resonance in a price‑driven market.
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Every letter tells a story in Rumble’s new rebrand via Bear Meets Eagle on Fire
Rumble unveiled a modular logo and visual identity that lets each letter of its name tell a different sound‑based story, redefining its brand positioning.
/Branding
SentientX Unveils New Brand and Launches Its Most Advanced Human Identity Bank Release Yet for the AI Era
SentientX refreshed its brand identity and launched the latest version of its Human Identity Bank platform, offering AI‑powered protection for voice, image, and likeness.
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Jif® Unveils First Major Brand Refresh in More than 30 Years as Peanut Butter Moves Beyond the PB&J
The J.M. Smucker Co. announced a refreshed Jif brand, updating its logo and packaging to reflect modern snacking habits, with new products slated for release in October 2026.
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Trimedx unveils new brand aligned to its expanding presence and market position
Healthcare tech firm Trimedx has rolled out a refreshed brand identity to better reflect its AI‑native services and performance‑intelligence platform.
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Boston Proper Challenges Fashion's Age Rules With New "Defy All Expectations" Brand Platform
The women's fashion brand Boston Proper unveiled a refreshed visual identity and brand platform aimed at confident women over 40, emphasizing self‑expression.
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Foot Locker Launches "It Always Will Be Foot Locker," a New Brand Platform
Foot Locker unveiled a new brand platform celebrating over 50 years of sneaker culture, featuring a cinematic tribute and integrated campaign.
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Conagra Brands Canada Introduces Marigold, Bringing Chef‑Inspired Indian Flavours to Canadian Homes
Conagra Brands Canada launched Marigold, a new brand of chef‑crafted frozen Indian entrées and sauces, aiming to bring authentic Indian cuisine to Canadian consumers.
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Advancing science and people through unified ACS identity
The American Chemical Society unveiled a refreshed brand identity to reflect its evolving mission and global impact as it celebrates its 150th anniversary.
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Nurix AI Rebrands as NuPlay AI to Advance a New Generation of Self‑Improving AI Systems
Nurix AI announced a rebrand to NuPlay AI, aligning its corporate identity with its conversational‑AI platform and new acquisition of Verloop.io.
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TelyRx Launches New Brand and Digital Experience Inspired by Patient Feedback
TelyRx Holdings announced a new brand platform and digital experience to simplify everyday medication access, expanding its offerings to over 500 prescriptions.