/Branding
STANLEY® Launches ALL BUILD. NO BULL., a Bold New Campaign Championing the Pros Who Keep It Real
Stanley Black & Decker unveils a new branding campaign that emphasizes honesty and real‑world performance for professional builders.
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Branding
Brand positioning, identity systems, and marketing strategy news, including perception engineering and brand development
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Sky News Australia rebrands as News24, Pauline Hanson leads the way
After 30 years, Sky News Australia relaunches as News24, expanding its digital presence and featuring new contributors.
/Branding
Coca-Cola’s Quiet Rebrand Beats Every Loud One This Year
Coca‑Cola rolled out a subtle brand identity system overhaul on July 20, 2026, tightening visual rules without changing its iconic logo, emphasizing consistency over reinvention.
/Branding
Airbnb rolls out new logo, redesigned apps
Airbnb unveils a refreshed visual identity and updated mobile and web interfaces as part of a broader brand repositioning.
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IMAGE Studios Launches Gorgeous Collective, a Multi‑Brand Beauty and Wellness Platform
IMAGE Studios announced Gorgeous Collective, a franchise platform aimed at scaling beauty and wellness brands while preserving their unique identities.
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Koto rebrands restaurant discovery app Franki with vibrant typography and playful characters
The design studio Koto unveiled a new visual identity for Franki, aiming to make time feel like a dance.
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Ultimus launches updated brand to reflect expanded platform
Investment‑services firm Ultimus Fund Solutions unveiled a refreshed visual and verbal identity to mirror its broadened capabilities and integrated approach to fund and asset management.
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Facebook launches a dedicated Marketplace app for sellers, adds a free verification system
Meta rolls out a new Marketplace app for sellers and a free verification system to boost authenticity and engagement on its platform.
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Organyc® Refreshes Brand Identity to Help Women Shop Smarter, Reinforcing Its Commitment to a Lifetime of Protection for Sensitive Skin
The intimate‑care brand unveiled a new website, packaging and logo to better guide consumers through its product range.
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New Natural Foods Brand Haarvezta Begins Journey to Deliver Pure, Traditionally Sourced Foods Across India
Haarvezta launches a premium farm‑to‑family natural foods brand, offering authentic, responsibly sourced pantry essentials inspired by India’s food heritage.
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AI‑Powered Skincare Brand NUVÉE Skin Lab Launches Personalized Day & Night Serums
AI‑powered skincare brand NUVÉE Skin Lab launched personalized day‑and‑night serums, using AI to analyze selfies and generate custom formulations.
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Samsara Evolves Brand to Reflect Next Decade of Scale in Physical AI
Samsara Inc. unveiled a refreshed brand identity, its first major visual update, to showcase its AI-driven platform for physical operations and its growth to $2 billion ARR.
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Siemens Energy to become 'Omterra' in rebrand launch
Energy giant Siemens Energy announced a rebranding to Omterra, unveiling a new visual identity and brand strategy as part of its corporate transformation.
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AGIT8 delivers comprehensive rebrand for Unity Living
Design Week reports AGIT8’s new visual identity and digital overhaul for hospitality brand Unity Living, launched July 17 2026.
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AirAsia X to trade as AirAsia Group Berhad from Tuesday July 14
AirAsia X officially rebranded as AirAsia Group Berhad on July 2, consolidating its short‑haul and long‑haul operations under a single corporate identity.
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A New Look for OpenRouter
OpenRouter unveils a refreshed brand identity, including a new logo and visual language, to reflect its evolution from a model‑linking platform to a foundational AI infrastructure provider.
/Branding
Greater Anglia unveils new Great British Railways branding on trains
The UK rail operator rolls out a new GBR livery across its fleet, signalling a shift to a unified national rail brand.
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Anthropic’s newest ad is creeping people out
Anthropic released a new advertising campaign that has sparked concern among users, raising questions about the company’s approach to AI marketing and user trust.
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Tinder’s first rebrand in nearly a decade channels the voice of a dating columnist
The dating app has refreshed its visual identity and brand voice, adopting a new serif typeface and a columnist‑style persona to appeal to Gen Z users.
/Branding
Farmers Insurance launches bold rebrand with “Honesty”
The insurer unveiled a new brand platform centered on transparency, renaming its jingle to “You Have Farmers” and rolling out a nationwide campaign on July 13.