#Rebranding
STANLEY® Launches ALL BUILD. NO BULL., a Bold New Campaign Championing the Pros Who Keep It Real
Stanley Black & Decker unveils a new branding campaign that emphasizes honesty and real‑world performance for professional builders.
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#Rebranding
Rebranding articles, including brand transformation, repositioning, and identity evolution strategies and case studies
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#Rebranding
Sky News Australia rebrands as News24, Pauline Hanson leads the way
After 30 years, Sky News Australia relaunches as News24, expanding its digital presence and featuring new contributors.
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Airbnb rolls out new logo, redesigned apps
Airbnb unveils a refreshed visual identity and updated mobile and web interfaces as part of a broader brand repositioning.
#Rebranding
IMAGE Studios Launches Gorgeous Collective, a Multi‑Brand Beauty and Wellness Platform
IMAGE Studios announced Gorgeous Collective, a franchise platform aimed at scaling beauty and wellness brands while preserving their unique identities.
#Rebranding
Koto rebrands restaurant discovery app Franki with vibrant typography and playful characters
The design studio Koto unveiled a new visual identity for Franki, aiming to make time feel like a dance.
#Rebranding
New Natural Foods Brand Haarvezta Begins Journey to Deliver Pure, Traditionally Sourced Foods Across India
Haarvezta launches a premium farm‑to‑family natural foods brand, offering authentic, responsibly sourced pantry essentials inspired by India’s food heritage.
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Siemens Energy to become 'Omterra' in rebrand launch
Energy giant Siemens Energy announced a rebranding to Omterra, unveiling a new visual identity and brand strategy as part of its corporate transformation.
#Rebranding
AirAsia X to trade as AirAsia Group Berhad from Tuesday July 14
AirAsia X officially rebranded as AirAsia Group Berhad on July 2, consolidating its short‑haul and long‑haul operations under a single corporate identity.
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Greater Anglia unveils new Great British Railways branding on trains
The UK rail operator rolls out a new GBR livery across its fleet, signalling a shift to a unified national rail brand.
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xAI is now officially known as SpaceXAI
Elon Musk’s AI company xAI has been rebranded as SpaceXAI following its merger with SpaceX, unveiling a new logo and brand identity.
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Startup Rebrand: Lumina AI Unveils New Visual Identity to Signal Growth
Lumina AI, a San Francisco‑based AI startup, unveiled a refreshed brand identity, including a new logo and brand guidelines, to reflect its expansion into healthcare analytics.
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Experis Unveils Global Brand Refresh Centered on "Human Ingenuity"
Experis, part of ManpowerGroup, launched a new brand identity that positions it as a global leader in technology services, emphasizing human expertise in the AI era.
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Anthropic launches Claude Design, a new product for creating quick visuals
Anthropic introduced Claude Design, an AI tool that lets users generate prototypes, slides, and one‑pager visuals from prompts, aiming to simplify design for founders and product managers.