Rebranding articles, including brand transformation, repositioning, and identity evolution strategies and case studies
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Tata Motors announced a new consumer‑facing brand, TATA.CARS, replacing its passenger‑vehicle identity to unify its lineup and support future electric‑mobility expansion.
The law firm McNees Wallace & Nurick launched a brand refresh that honors its 91‑year legacy while emphasizing client connection and modern service. The new visual identity and redesigned website aim to reflect the firm’s evolution and strengthen client relationships.
Jif, the peanut‑butter brand, unveiled a new logo and brand refresh in August 2026, aiming to modernize its look while preserving recognizability as it expands into new product lines.
Global wellness company PDC Brands rebranded as Arthēa, unveiling a new identity and expanded product strategy.
Calendly launches a new logo, wordmark, and color system to signal its shift from a simple scheduling tool to a broader AI‑powered productivity platform, adding an AI email assistant and meeting notetaker.
The council unveiled the Murrumbidgee Early Learning brand, uniting its early childhood services under a single, family‑focused identity.
AAON rebrands its corporate structure, creating The Aaon Group to house its AAON and BASX brands under a unified enterprise identity.
LifeLock introduces a refreshed brand identity and logo, emphasizing its commitment to safeguarding personal data and identity.
ProPublica rolled out a new site design with updated logos and typefaces, aiming to support its growing brand and multimedia strategy.
Meta’s Instagram unveiled a new wordmark on August 13 2026, moving away from its long‑used cursive typeface to a half‑cursive, half‑print design that has sparked debate among users.
Pandora’s new jewellery lines are boosting sales, according to CEO Berta de Pablos‑Barbier, amid a weak U.S. consumer sentiment.
The Georgia natural gas provider Scana Energy is being rebranded by Landor to emphasize customer experience and emotional resonance in a price‑driven market.
Stanley Black & Decker unveils a new branding campaign that emphasizes honesty and real‑world performance for professional builders.
After 30 years, Sky News Australia relaunches as News24, expanding its digital presence and featuring new contributors.
Airbnb unveils a refreshed visual identity and updated mobile and web interfaces as part of a broader brand repositioning.
IMAGE Studios announced Gorgeous Collective, a franchise platform aimed at scaling beauty and wellness brands while preserving their unique identities.
The design studio Koto unveiled a new visual identity for Franki, aiming to make time feel like a dance.
Haarvezta launches a premium farm‑to‑family natural foods brand, offering authentic, responsibly sourced pantry essentials inspired by India’s food heritage.
Energy giant Siemens Energy announced a rebranding to Omterra, unveiling a new visual identity and brand strategy as part of its corporate transformation.
AirAsia X officially rebranded as AirAsia Group Berhad on July 2, consolidating its short‑haul and long‑haul operations under a single corporate identity.