#Rebranding
Sunlife rolls out updated logo, name and tagline to support its digital‑first strategy
The insurer introduced a refreshed brand identity, including a new logo and tagline, aimed at positioning Sunlife for a more digital‑focused future.
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#Rebranding
Rebranding articles, including brand transformation, repositioning, and identity evolution strategies and case studies
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#Rebranding
Elon Musk says SpaceX’s AI unit will be rebranded as SpaceXSI after White House order
In response to a presidential directive, Musk announced that the company’s SpaceXAI division will adopt the new name SpaceXSI, swapping the “AI” label for “SI” to denote super‑intelligence.
#Rebranding
The Poetry Foundation and Poetry Magazine Launch a New Brand Identity
The Poetry Foundation unveiled a refreshed brand identity, including a new Pegasus logo and expanded color palette, to mark its 25th anniversary.
#Rebranding
The new Juventus Logo
Juventus unveiled a refreshed logo that blends its historic black‑and‑white stripes with a modern, minimalist design.
#Rebranding
Dtunes rebrands as Swapto to put users in control of their money
The music‑sharing app DTunes has changed its name to Swapto, aiming to give users more ownership over their financial data and transactions.
#Rebranding
Carter’s First Rebrand in 25 Years Targets Gen Z and Millennial Parents
Children’s apparel retailer Carter’s unveiled a new logo and campaign, ‘Watch Them Glow’, as part of a 25‑year‑old brand refresh aimed at attracting Gen Z and millennial parents.
#Rebranding
Novo Nordisk rebrands as 'Novo', announces cultural reset
Danish drugmaker Novo Nordisk announced it will operate under the name ‘Novo’ and launch a new cultural strategy called ‘The Novo Way’ to regain momentum in the obesity drug market.
#Rebranding
Vodafone Idea: Rebrands with New Logo Effective September 1, 2026
Vodafone Idea Limited unveiled a new corporate logo and brand identity, aiming to project optimism and a forward‑looking vision as part of its rebranding strategy.
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Tata Motors Passenger Vehicles Is Now Tata.Cars: Rebranding Fully Explained!
Tata Motors announced a new consumer‑facing brand, TATA.CARS, replacing its passenger‑vehicle identity to unify its lineup and support future electric‑mobility expansion.
#Rebranding
McNees unveils refreshed brand built around connection
The law firm McNees Wallace & Nurick launched a brand refresh that honors its 91‑year legacy while emphasizing client connection and modern service. The new visual identity and redesigned website aim to reflect the firm’s evolution and strengthen client relationships.
#Rebranding
Jif’s New Logo Is a Rebrand Done Right
Jif, the peanut‑butter brand, unveiled a new logo and brand refresh in August 2026, aiming to modernize its look while preserving recognizability as it expands into new product lines.
#Rebranding
PDC Brands Announces New Corporate Identity as Arthēa — New Name Signals the Company’s Next Chapter in Wellness and Personal Care
Global wellness company PDC Brands rebranded as Arthēa, unveiling a new identity and expanded product strategy.
#Rebranding
Inside Calendly rebrand for the AI age
Calendly launches a new logo, wordmark, and color system to signal its shift from a simple scheduling tool to a broader AI‑powered productivity platform, adding an AI email assistant and meeting notetaker.
#Rebranding
Murrumbidgee Council launches early learning rebrand
The council unveiled the Murrumbidgee Early Learning brand, uniting its early childhood services under a single, family‑focused identity.
#Rebranding
AAON Introduces The Aaon Group as Its New Enterprise Identity
AAON rebrands its corporate structure, creating The Aaon Group to house its AAON and BASX brands under a unified enterprise identity.
#Rebranding
LifeLock Unveils New Look Focused on the People We Protect
LifeLock introduces a refreshed brand identity and logo, emphasizing its commitment to safeguarding personal data and identity.
#Rebranding
Inside ProPublica’s major brand overhaul
ProPublica rolled out a new site design with updated logos and typefaces, aiming to support its growing brand and multimedia strategy.
#Rebranding
This is Instagram’s new logo
Meta’s Instagram unveiled a new wordmark on August 13 2026, moving away from its long‑used cursive typeface to a half‑cursive, half‑print design that has sparked debate among users.
#Rebranding
Pandora CEO says new jewellery collections drive growth
Pandora’s new jewellery lines are boosting sales, according to CEO Berta de Pablos‑Barbier, amid a weak U.S. consumer sentiment.
#Rebranding
Landor Rebrands Scana Energy As Source Of Comfort
The Georgia natural gas provider Scana Energy is being rebranded by Landor to emphasize customer experience and emotional resonance in a price‑driven market.