#Brand Marketing
Burger King Wants Its Staff to Say Please. It's Hired AI to Make Sure They Do
When Burger King's new AI system "Patty" detects that an employee forgot to say "please," a manager will know. When a bathroom needs cleaning, Patty will know that too. In the fast-food industry's latest experiment with artificial intelligence, the question isn't just whether your order is accurate — it's whether the person taking it sounds friendly enough to satisfy an algorithm.