Google and Apple are clashing with the EU over the future of AI assistants

The European Commission has opened a high‑stakes battle with the world’s two biggest platform owners, demanding that Google and Apple open their mobile ecosystems to third‑party AI assistants on Android and iOS.

Commission’s new AI‑assistant rule

Under the draft Digital Markets Act amendment, the EU wants to prevent “walled‑garden” restrictions that keep users locked into the native assistants—Google Assistant and Apple’s Siri. The proposal would require the companies to provide technical interfaces and fair‑play terms so that rivals such as Amazon’s Alexa or Microsoft’s Copilot can operate on the same devices.

The Commission argues that the move is essential for competition, innovation and consumer choice, especially as AI‑driven services become a core part of everyday digital interactions.

Google’s response

Google has warned that forced integration could compromise security and user experience. In a statement to regulators, the company said it will conduct a “thorough impact assessment” before any changes and highlighted its existing “open‑source” APIs that already let developers build on Android.

Apple’s stance

Apple, which has long emphasized privacy and a tightly controlled ecosystem, echoed similar concerns. The firm noted that allowing external assistants could expose iOS users to data‑handling practices that conflict with its privacy commitments.

• Google cites security and performance risks
• Apple points to privacy and ecosystem integrity
• Both companies stress the need for a level‑playing field

“We are committed to protecting users while fostering competition,” a Commission spokesperson said in a press briefing.

Industry analysts expect the debate to shape the next wave of AI regulation, with potential ripple effects for app developers, device manufacturers and the broader digital market.

CNN coverage of EU clash with Google and Apple over AI assistants