Amazon Seller Assistant Gets 24/7 Workflows

Amazon upgraded its Seller Assistant with continuous workflows, persistent memory, and a plugin that integrates the assistant into Amazon Quick and Anthropic’s Claude.

Amazon has rolled out a major upgrade to its Seller Assistant, adding 24/7 workflow automation, persistent memory capabilities, and a new plugin that bridges the assistant with Amazon Quick and Anthropic’s Claude.

Continuous Workflows for Sellers

The enhanced Seller Assistant now runs workflows around the clock, allowing merchants to automate routine tasks such as inventory updates, price adjustments, and order fulfillment without manual intervention.

Persistent Memory Improves Context

With persistent memory, the assistant retains information across sessions, meaning it can recall previous queries, past performance metrics, and seller preferences, delivering more personalized and accurate recommendations.

New Plugin Connects to Amazon Quick and Claude

The freshly released plugin embeds the Seller Assistant directly into Amazon Quick, Amazon’s low‑code workflow builder, and also integrates with Anthropic’s Claude, enabling natural‑language interactions for complex decision‑making.

Automate inventory syncs between Amazon and external ERP systems
Trigger dynamic pricing rules based on competitor data
Generate performance reports via Claude’s conversational interface

By linking with Amazon Quick, sellers can drag‑and‑drop the assistant into custom workflows, while Claude integration lets them ask nuanced questions about sales trends and receive AI‑generated insights in plain language.

The update also includes a refreshed UI that highlights workflow status, error logs, and memory snapshots, giving merchants greater visibility into automated processes.