The UK rail operator rolls out a new GBR livery across its fleet, signalling a shift to a unified national rail brand.
Greater Anglia has begun fitting its trains with a fresh livery that adopts the Great British Railways (GBR) branding, marking the first major rollout of the new national rail identity on a private operator’s fleet.
Why the new GBR branding matters
The government’s plan to create a single, recognisable brand for the rail network aims to simplify ticketing, improve passenger confidence and signal a coordinated approach to service standards across the country.
Greater Anglia’s adoption of the GBR colours and logo demonstrates how the rollout is moving beyond the state‑owned operators, integrating franchisees into the unified visual language.
What the new livery looks like
The refreshed trains feature the distinctive teal and orange GBR stripe along the side, paired with the new stylised double‑arrow logo. Existing Greater Anglia branding has been replaced, but the operator’s name remains displayed in a smaller font beneath the national logo.
- Teal background with orange accent line
- Prominent GBR double‑arrow logo
- Greater Anglia name in subdued lettering
- Consistent design across multiple train classes
Timeline and rollout
The first units to receive the new paint scheme entered service in early June, with the operator planning to complete the re‑livery of its entire fleet by the end of the year. The phased approach allows passengers to see the transition gradually while minimizing service disruptions.
Greater Anglia has coordinated with the Department for Transport to ensure the new branding aligns with the broader timetable of GBR implementation across the network.
"This new look reflects our commitment to a cohesive national rail system while maintaining the high standards our passengers expect," said a Greater Anglia spokesperson.
The rollout also includes updated signage at stations and refreshed digital assets, ensuring the GBR identity is consistent across all touchpoints.