Design Week reports AGIT8’s new visual identity and digital overhaul for hospitality brand Unity Living, launched July 17 2026.
AGIT8 has unveiled a full‑scale rebrand for Unity Living, the hospitality group behind a portfolio of boutique hotels and serviced apartments, delivering a fresh visual identity and a revamped digital experience.
New visual identity
The agency introduced a new logo system that combines a stylised “U” with a modular colour palette, aiming to convey both modernity and warmth across Unity Living’s diverse properties.
Typography has been updated to a clean sans‑serif family, while brand guidelines now include adaptable patterns inspired by the architectural details of the brand’s flagship locations.
Digital overhaul
AGIT8 rebuilt Unity Living’s website on a responsive framework, improving load times and integrating a unified booking engine that syncs with the company’s property management system.
The redesign also features an accessible content hierarchy, enhanced image galleries, and a blog platform that highlights local experiences for guests.
Impact on brand perception
Early feedback from partners and guests suggests the new branding better reflects Unity Living’s commitment to personalized service and contemporary design, positioning the brand competitively within the hospitality market.
- Consistent visual language across all touchpoints
- Streamlined user journey on the website
- Improved SEO performance through cleaner code
“The rebrand captures the spirit of our locations while giving us the flexibility to evolve,” said Unity Living’s chief marketing officer.