Brands such as 7‑UP, Betty Crocker, and LifeLock are undergoing redesigns to modernize their identities and appeal to younger consumers.
Seven‑up, Betty Crocker, and LifeLock are among a wave of legacy brands unveiling fresh visual identities in an effort to win over a younger, digitally‑savvy audience.
Why brands are turning to redesigns
Companies argue that classic logos and packaging can feel dated to millennials and Gen Z, who favor sleek, minimalist aesthetics and seamless online experiences.
The refreshes aim to signal relevance, convey trust, and create a platform for new product lines, while preserving enough heritage to retain existing loyalists.
Key elements of the new looks
- Simplified logotypes with cleaner typography
- Bold, single‑color palettes that work across social media
- Modernized packaging layouts that highlight sustainability claims
For example, 7‑UP’s new badge drops the retro script for a streamlined wordmark, while Betty Crocker’s packaging now features a brighter color block that stands out on e‑commerce shelves.
Consumer reaction so far
Early social listening shows a split response: some shoppers appreciate the contemporary feel, but others express nostalgia for the familiar icons they grew up with.
"I love the fresh look, but I miss the classic swirl on the 7‑UP bottle," a consumer commented on a popular forum.
Market analysts caution that a redesign alone won’t guarantee sales growth; it must be paired with product innovation and clear messaging to translate visual appeal into purchase intent.
The ultimate test will be whether these visual overhauls can shift brand perception enough to attract younger customers without alienating the core base.