Samsung’s Freestyle+ projector, launched at CES, now ships with AI‑driven setup tools and a smart TV platform, blending projection with a full entertainment ecosystem.

Samsung has upgraded its Freestyle+ canister projector, unveiled at CES, into a full‑featured smart TV experience, adding AI‑driven setup tools and integration with the company’s entertainment ecosystem.

AI‑Powered Setup Simplifies Installation

The new Freestyle+ uses on‑device AI to analyze room dimensions, lighting conditions, and seating arrangement, automatically adjusting keystone correction, focus, and brightness for optimal image quality without manual calibration.

Smart TV Platform Integration

Beyond projection, the device now runs Samsung’s Tizen‑based smart TV interface, giving users access to streaming apps, voice assistants, and the SmartThings hub directly from the projector’s UI.

The platform supports popular services such as Netflix, Disney+, and YouTube, and allows seamless casting from smartphones and tablets, turning any room into a versatile media center.

Hardware Enhancements

Samsung retained the compact, cylindrical design but upgraded the LED light source for higher lumens output, improving visibility in moderately lit environments while maintaining the projector’s portable footprint.

  • Compact canister form factor for easy placement
  • AI‑driven auto‑calibration for quick setup
  • Tizen smart TV OS with native streaming apps
  • Integrated voice control via Bixby and Alexa

Target Audience and Use Cases

The Freestyle+ aims at consumers who want a large‑screen experience without the permanence of a wall‑mounted TV, making it suitable for dorm rooms, small apartments, and outdoor gatherings.

Its portability and smart features also appeal to businesses seeking flexible display solutions for pop‑up events or collaborative workspaces.

The Freestyle+ bridges the gap between traditional projectors and smart TVs, offering a versatile entertainment hub in a single, portable device.

For a detailed review of Samsung’s upgraded Freestyle+ projector, see the New Atlas coverage of the device.