Meta Platforms announced its new “Meta One” subscription service, offering AI‑powered tools across Facebook, Instagram, WhatsApp and more to diversify revenue beyond ads.
Meta Platforms unveiled “Meta One,” a subscription service that bundles AI‑driven features across its core apps, marking the company’s first major push to diversify revenue beyond advertising.
What Meta One Offers
The service bundles generative‑AI tools for content creation, automated replies, and personalized recommendations on Facebook, Instagram, WhatsApp and the broader Meta ecosystem. Subscribers gain access to premium AI models that promise faster, higher‑quality outputs than the free versions.
Key AI Enhancements
- AI‑assisted photo and video editing with advanced filters and effects
- Automated caption generation for posts and stories
- Smart reply suggestions in WhatsApp and Messenger
- Personalized content feeds powered by Meta’s latest large language models
Meta says the AI tools are built on its internal Llama‑3 architecture, refined for low‑latency performance on mobile devices. The company also promises stronger privacy controls, keeping user data within its ecosystem.
Pricing and Availability
Meta One will launch in the United States first, with a monthly fee of $9.99 for individual users and $19.99 for families of up to five members. Business plans are slated for later in the year, targeting creators and small enterprises that rely on Meta’s platforms for audience engagement.
The rollout begins on October 1, with a free 30‑day trial for existing Meta account holders. Users can opt out at any time through their account settings.
"Our goal is to give people more value from the apps they already love, while building sustainable revenue streams," said Meta CEO Mark Zuckerberg in a virtual event.
Analysts view the move as a response to slowing ad growth and increasing competition from subscription‑based AI services offered by rivals such as Google and Apple.
Reuters coverage of Meta launches subscriptions with enhanced AI features