Kyance introduces a trust platform that lets merchants authenticate AI agents shopping on behalf of customers, mitigating fraud and disputes.
Kyance has unveiled a new trust platform that enables merchants to verify, score, and ultimately trust AI‑driven shoppers at checkout, aiming to curb fraud and reduce dispute rates.
How the platform works
The solution authenticates AI agents acting on behalf of customers by cross‑checking device fingerprints, behavioral cues, and transaction histories. Merchants receive a real‑time confidence score that indicates the likelihood of a legitimate purchase.
If the score falls below a predefined threshold, the checkout can be paused for additional verification, such as a one‑time passcode or biometric check, helping retailers avoid chargebacks before they occur.
Benefits for merchants
- Reduced fraud exposure by identifying synthetic shoppers early
- Lower dispute and chargeback costs through proactive verification
- Improved checkout conversion by streamlining legitimate AI‑assisted purchases
- Actionable analytics that inform risk‑management strategies
Leadership change
Alongside the product launch, Kyance announced the appointment of Tim Brown as chief executive officer. Brown brings over two decades of experience in fintech and cybersecurity, positioning the company to scale its trust platform across multiple e‑commerce verticals.
Brown said, "Our mission is to create a seamless, secure environment where AI assistants can help shoppers without exposing merchants to unnecessary risk. This platform is a major step toward that future."
Kyance’s trust platform bridges the gap between innovative AI shopping experiences and the security expectations of today’s retailers.
The rollout will initially target North American merchants, with plans to expand globally as regulatory frameworks for AI‑driven commerce evolve.
For more details, see the PRWeb coverage of Kyance’s launch and CEO appointment.