Murf AI launched its Falcon 2 text‑to‑speech model, priced at $0.01 per minute, competing with OpenAI and ElevenLabs in speed, cost and voice quality.
India‑based startup Murf AI has unveiled Falcon 2, a new text‑to‑speech model that promises high‑quality voice output at just $0.01 per minute, positioning itself as a low‑cost alternative to OpenAI’s offerings and ElevenLabs.
What is Falcon 2?
Falcon 2 is the latest generation of Murf AI’s voice synthesis technology. It builds on the company’s previous models by delivering faster generation times, a broader range of expressive tones, and a pricing structure designed for developers and content creators who need large‑scale audio production without breaking the bank.
Cost comparison with rivals
At $0.01 per minute, Falcon 2 is markedly cheaper than OpenAI’s Whisper‑based voice services and ElevenLabs’ premium plans, which typically charge several cents per minute. Murf AI says the lower price does not compromise quality, citing internal benchmarks that show comparable naturalness and intelligibility scores.
- OpenAI: $0.03–$0.06 per minute (depending on model)
- ElevenLabs: $0.04 per minute for standard tier
- Murf AI Falcon 2: $0.01 per minute
Performance and features
Falcon 2 supports multiple languages, offers fine‑grained control over pitch, speed, and emotion, and integrates via a REST API that developers can embed into apps, e‑learning platforms, and marketing tools. Early users report generation times of under two seconds for a 30‑second clip, matching or beating the latency of competing services.
Market impact and outlook
By targeting cost‑sensitive segments such as startups, podcasters, and regional language content producers, Murf AI aims to capture market share in a space dominated by a few large AI firms. The company plans to expand Falcon 2’s voice library and add custom voice training options later this year.