Choice Hotels International said it will acquire Harvest Hosts, integrating the community‑based RV travel membership into its portfolio of lodging brands.
Choice Hotels International announced a $130 million acquisition of Harvest Hosts, the membership platform that connects RV travelers with unique, often off‑the‑beaten‑path, lodging experiences.
Strategic fit for Choice Hotels
The deal expands Choice’s portfolio beyond its traditional hotel brands, adding a community‑driven option that appeals to the growing segment of value‑mindful, outdoor‑oriented travelers.
Harvest Hosts currently offers members access to more than 2,000 locations, ranging from farms and wineries to museums and historic sites, where RV owners can stay overnight for a nominal fee.
Benefits for RV travelers
Members will gain the ability to book stays through Choice’s existing reservation system, simplifying the planning process and increasing visibility for Harvest Hosts locations.
The integration also promises loyalty program synergies, allowing guests to earn and redeem points across both hotel and RV‑focused properties.
Implications for the hospitality market
Industry analysts see the move as a response to the surge in domestic road trips and the demand for authentic, experiential lodging.
- Diversifies revenue streams for Choice Hotels
- Strengthens brand appeal to younger, adventure‑seeking demographics
- Leverages existing technology to enhance Harvest Hosts’ booking experience
The acquisition aligns with broader trends where traditional hotel chains are seeking to capture niche travel markets and extend their reach into alternative accommodation categories.
“This partnership allows us to bring the spirit of discovery that defines Harvest Hosts to a wider audience, while offering Choice Hotels a foothold in the rapidly expanding RV market,” said a spokesperson for Choice Hotels.
eHotelier coverage of Choice Hotels’ acquisition of Harvest Hosts