Apple increased the price of its Apple Music Individual plan to $11.99/month and raised several Apple One bundle prices, citing rising licensing costs.

Apple announced a price hike for its Apple Music Individual plan, now costing $11.99 per month, and increased rates for several Apple One bundles, citing rising licensing costs as the primary driver.

Apple Music price increase

Effective immediately, the Apple Music Individual subscription rises from $9.99 to $11.99 per month. The change aligns the service with recent adjustments across the streaming industry, where licensing fees for music catalogs have been climbing.

Impact on Apple One bundles

Apple One, the company’s bundled offering that combines Apple Music, Apple TV+, Apple Arcade, iCloud storage, and other services, sees its pricing adjusted for the Premier, Family, and Individual tiers. The Premier plan now costs $35.95 per month, up from $32.95, while the Family and Individual bundles each see a $2 increase.

Apple explains that the adjustments are necessary to sustain the growing costs of content licensing, particularly for music and video streaming, and to continue investing in original programming and exclusive features.

Customer response and alternatives

Early reactions on social media highlight disappointment among long‑time subscribers, many of whom are weighing alternative streaming services or downgrading to lower‑cost plans. Apple continues to offer a free trial period for new users and maintains discounted rates for students and eligible families.

  • Apple Music Individual – $11.99/month
  • Apple One Premier – $35.95/month
  • Apple One Family – $22.95/month
  • Apple One Individual – $16.95/month

Existing subscribers will see the new rates applied to their accounts at the start of the next billing cycle, with no immediate changes to current contracts.

We’re committed to delivering the best possible experience for our users, and these pricing updates reflect the evolving costs of the content we provide.

For a detailed breakdown of the new pricing structure, see 9to5Mac coverage of Apple’s subscription price changes.